Clay James & Historically Black Since Unveil ‘Sound Lynk Stage’ Line-Up During SXSW Week, Featuring: Arsonal, Bali Baby, PBE Pluto, Robyn Hood, PG RA, Yung Donn, Alyx Ransom, 2K Jesse, & More

Events
Playas Club Music Group’s CEO Clay James is no stranger to Austin, Texas and the culture of SXSW. Back in 2015, Clay was discovered by some associates of Snoop Dogg while he was performing during SXSW on the ‘Black Auerbach & Friends’ Stage. This resulted in Clay James signing his first record deal with Snoop’s Doggystyle Records imprint. Nowadays, Clay has been building up his own roster at Playas Club Music Group which consists of Charlise J, Alyx Ransom, Sincerely Dad, Respekk, Young Bo, King Elway, and his business partner and co-founder Pimp Sweet Tooth. On top of running his label Clay James has also been opening up Sound Lynk Studios around the Atlanta Metro area with his long time friend and business partner Chad Hampton. Chad and Clay met on the campus of Georgia State University and have been working together ever since. Chad Hampton is also the Chief Operations Officer at Playas Club Music Group. Both of these young men were notable figures during their era at GSU, with Chad being a member of Omega Psi Phi, and Clay being a member of Kappa Alpha Psi. Their Divine 9 association is what prompted them to partner with Historically Black Since on the Sound Lynk Stage during SXSW week in Austin, Texas. Historically Black Since is a media platform founded in 2017 dedicated to the culture of HBCUs and Black Greek Lettered Organizations. Sound Lynk Studios and Historically Black Since recently ran a competition in which HBCU students and Black Greek Lettered Organization members were able to perform in an IG LIVE talent show. The winner of the talent show was 2K Jesse, a student from Lincoln University Of Missouri. He is receiving a performance slot on The Sound Lynk Stage during SXSW Week at Tellers Austin on Thursday March 13th 8pm-2am Hosted by E.Cole with DJ Iceberg & DJ Trac on the 1s and 2s.
Check out the full line up below. More acts and special guests will be announced weekly. Want to perform or be a vendor? Please contact 404-343-9954
Clay James
Pimp Sweet Tooth
Arsonal
PG RA
PBE Pluto
Bali Baby
2Deep
Yung Donn
Rari Blaze
Robyn Hood & Friends
Lvrd Pharoh
King Elway
Alyx Ransom
Sushi2Raw
Telly
TYBO
BigMoney Poppa
Loyaltee
Charlise J
Sincerely Dad
Mic Roy
Young Bo
CainVsTheWorld & Friends
DatsJustice
Corner Music Ent.
Bantana
Forever The Rebel
Soufside Marie
Donnie B
XL The Scholar
Phillnrich
A. Holliday
Trill 6attle
Slimm The Ruby
Ave Grim
Killa Twan
Trayon Pass
Octvne
Lola Redd
SHO
Indiana Rome
YSG Cruz
Safira
Eryn Lanaie
SettBabyKeem
_Phntm

G-Eyez Brings the Vibes with New Single “Who Do You Belong To” Featuring Marcela Cruz

Music

The wait is over! G-Eyez has officially dropped his brand-new single, “Who Do You Belong To”, and it’s everything fans have been craving—a feel-good record that’s smooth, infectious, and guaranteed to get you moving. Featuring the soulful and captivating Marcela Cruz, this track is set to become an instant favorite for anyone who appreciates timeless vibes and top-tier artistry.

Produced by the talented Floridomi, “Who Do You Belong To” seamlessly blends R&B, modern production, and a touch of nostalgia to create a song that feels both fresh and familiar. G-Eyez showcases his undeniable charisma, while Marcela Cruz’s stunning vocals elevate the record to another level. This collaboration is proof that great music has the power to connect and uplift, and this track delivers on all fronts.

The Video Fans Have Been Waiting For

It’s not just the music that’s creating a buzz. G-Eyez is also dropping an incredible music video to bring the song to life. While it’s not set on a tropical island, the visuals perfectly match the feel-good energy of the track. The video promises to give fans a glimpse into G-Eyez’s world with vibrant storytelling, amazing chemistry with Marcela Cruz, and a visual style that will have you hitting replay.

Whether you’re vibing out at home, in your car, or on the go, this video is a must-watch—and it’s sure to make fans fall even more in love with G-Eyez’s artistry.

A Tease for What’s Next

“Who Do You Belong To” is just the beginning, as G-Eyez builds anticipation for his upcoming album. With his ability to deliver heartfelt, feel-good music and visually stunning content, G-Eyez is proving that he’s a force to be reckoned with in the industry. Fans can expect even more surprises, collaborations, and tracks to vibe to in the near future.

Don’t Miss Out

Stream “Who Do You Belong To” on all major platforms today and share it with your crew! Make sure to follow G-Eyez and Marcela Cruz on social media to stay up-to-date with the latest music, videos, and announcements.

Join the conversation:
#WhoDoYouBelongTo #GEyez #MarcelaCruz

Feel-good vibes, unforgettable music, and a video that fans will love—G-Eyez is bringing it all. Get ready to experience the magic!

Follow G-Eyez on Instagram at @GEYEZMUSIC

STREAM WHO DO YOU BELONG TO NOW!!

Up Above Entertainment Debuts with a Bang: Lil Flip & Z-Ro’s “Mercedes”

Videos

The southern rap game just turned up the heat! Up Above Entertainment has officially launched, and they’re making waves with their debut single, “Mercedes,” featuring two Houston rap legends, Lil Flip and Z-Ro. This track is more than just music; it’s a movement that solidifies Up Above Entertainment as a force to be reckoned with in the music industry.

A Legendary Collaboration

Lil Flip and Z-Ro need no introduction. With decades of influence on the southern rap scene, their collaboration on “Mercedes” is a match made in hip-hop heaven. The track is a feel-good anthem that oozes luxury and celebrates the grind, pairing Lil Flip’s iconic delivery with Z-Ro’s smooth, melodic flow. Together, they’ve created a track that fans can vibe to while feeling the southern swagger they both represent so well.

The Marketing Muscle Behind the Release

While the record and visuals speak for themselves, it’s the marketing, media, and promotional efforts by the dedicated staff at Up Above Entertainment that have helped catapult “Mercedes” to success. From generating buzz across social media to securing press coverage, the team has worked tirelessly to ensure the single reaches listeners everywhere.

Their innovative strategies have built momentum, sparking excitement among fans of both Lil Flip and Z-Ro. Up Above Entertainment’s commitment to connecting with the culture and delivering results has made this launch one to remember.

A Video for the Culture

The “Mercedes” video brings the energy of Houston’s car culture and the legacy of Screwed Up Records & Tapes to life. With stunning visuals, iconic backdrops, and a celebration of the southern lifestyle, it’s a must-watch for fans. While Up Above Entertainment didn’t produce the video, their media outreach ensured the visuals gained traction and found their audience.

Mercedes Official Video

Stream “Mercedes” Now!

“Mercedes” is out now and already making waves. Fans are calling it an instant classic, with many highlighting the seamless collaboration between two rap legends. Don’t miss your chance to join the movement—stream it, download it, and share it today!

Stream/Download Mercedes Now

Follow Up Above Entertainment

This is just the beginning for Up Above Entertainment, a label dedicated to elevating southern rap and amplifying legendary voices. Follow them for updates, exclusive content, and more hits on the way.

www.UpAboveEntertainment.com or @UpAboveEntertainment on Instagram

Join the Conversation

Celebrate the culture, share the vibes, and let the world know—Lil Flip and Z-Ro’s “Mercedes” is here to take over!

Meet Stick Boovy: The Rockstar Who Looks Like Zach Galifianakis’ Long-Lost Brother

Industry Spotlight

In the world of music, originality is everything. Some artists stand out because of their sound, others because of their style—and then there are those rare gems who have both. Enter Stick Boovy, the genre-blending powerhouse who’s making waves with his fusion of hip-hop and rock.

But before you even hear him spit a bar or shred a guitar solo, there’s one thing everyone notices: he looks like he could be Zach Galifianakis’ long-lost brother. With his rugged beard, expressive face, and unpredictable energy, he has an uncanny resemblance to the actor best known for his role as Alan in The Hangover. But make no mistake—Stick Boovy isn’t here to crack jokes (though his stage presence is electric). He’s here to rock the crowd.

A Genre-Bending Sound That Hits Different
What makes Stick Boovy a standout artist is his seamless fusion of hip-hop and rock music. He’s got the gritty lyricism and rhythm of a seasoned rapper, but he brings that raw, rebellious energy of a rockstar. Think Kid Cudi meets Rage Against the Machine or Travis Scott with a splash of Nirvana.

Whether he’s spitting rapid-fire bars over heavy drum loops or belting out choruses over distorted guitar riffs, Stick Boovy’s sound refuses to be put in a box. His music is a sonic rollercoaster, mixing head-nodding beats with moshing energy—something the industry hasn’t seen in a long time.

Fashion as Bold as His Music
If his music wasn’t enough to grab attention, Stick Boovy’s fashion sense takes it to another level. He doesn’t follow trends—he creates them. Picture this: vintage rock tees, studded jackets, oversized shades, custom sneakers, and accessories that scream “I don’t care, but I know you’re watching”.

His style is a perfect reflection of his artistry—bold, unpredictable, and entirely his own. Whether he’s rocking leather pants on a Tuesday or pulling up in a fur coat at a summer festival, he makes sure every outfit is a statement.

An Entertainer Like No Other
A Stick Boovy performance is not just a concert—it’s an experience. He doesn’t just perform; he commands the stage, engaging the crowd like a true rockstar. Stage dives, wild dance moves, unexpected freestyles—nothing is off limits.

If you’re lucky enough to catch him live, expect to leave sweaty, hyped, and wondering what just happened. He has that rare ability to connect with an audience, turning any venue into a high-energy, unforgettable moment.

What’s Next for Stick Boovy?
With a sound that defies genres, a look that turns heads, and a stage presence that keeps fans on their toes, Stick Boovy is on a fast track to becoming one of music’s most unique entertainers. His upcoming projects are rumored to push the boundaries of hip-hop and rock even further, and if his track record is any indication, they won’t disappoint.

One thing’s for sure: Zach Galifianakis might have found his rockstar twin, but Stick Boovy is carving out his own legendary path. Stay tuned—you won’t want to miss what’s coming next.

Follow Stick Boovy: Instagram: @stickboovy

Stream https://open.spotify.com/album/5M5leJBq5kUGqso0XVrkfy?si=qswu81iaT46YcVyYoBr00w

Billboard Billy Might Be Next to Blow from NYC with New Song, “Not My Problem”

Industry Spotlight

New York’s Billboard Billy has remained pretty consistent over the years, dropping slap after slap. Today, the Dominican giant drops off his latest offering in “Not My Problem.”

Sampling Laila’s “Not My Problem” and grabbing inspo from New York heavyweight Cash Cobain, Billy and producer Stability deliver a familiar yet dope laid back track to vibe to. 

“Song was inspired by artist named Laila! and Cash Cobain..I’m all for the new sexy drill scene, it has a twist of new age jazz and trap,” Billy shares with us. 

Stream the viral track via Soundcloud below!

Song Link: https://soundcloud.com/billybanksss/billboardbilly-not-my-problem

Connect with Billboard Billy:

Instagram / YouTube / Photos 

ABOUT:

Born in the Dominican Republic, raised in Queens, NY (South Jamaica) rapper, producer, and engineer Billboard Billy has been steadily making a name for himself since 2017. 

At first, living in NYC was a culture shock but Billy and his family knew they had to adapt to life in the concrete jungle quickly. In NYC, Billy learned that he would need to hustle hard to make it out of his gritty environment. Often mistaken for a professional ball player, Billy stands at 6’8 feet tall. At a young age, Billy was known in his hood as the kid talented at basketball. From making  layups to laying vocals down, Billy’s first introduction to music was at the age of 11 playing with instruments. 

Present day, Billboard Billy is known for his melodic, catchy hooks and versatile rap style. With thousands of streams across his songs and videos and features on Daily Loud, Respect Magazine, Daily Chiefers, and more, Billy has not let his foot off the gas, dropping over a dozen songs this year alone. 

“2 DOOR” is one of Billy’s most popular songs, and perfectly captures his care-free, yet candid style of music. He is sure to be an artist on your radar in 2025.

Arkitek Music Group: The Indie Label Redefining Artist Development and Making Major Moves

Industry Spotlight

The music industry is changing fast, and independent record labels are taking over in a big way. One indie label that’s making serious noise is Arkitek Music Group (AMG).

Started by a crew of music industry pros from Chicago, Illinois, AMG is all about discovering and supporting fresh talent. Their artist lineup spans multiple genres, and they’re dedicated to giving musicians a platform to be their most authentic selves while reaching fans all over the world.

What makes Arkitek Music Group stand out? Their game changing approach to artist development and marketing. Instead of a one size fits all strategy, AMG works closely with each artist to craft a unique brand identity, helping them shine in a crowded industry. Plus, they’re pros at using social media and digital marketing to grow an artist’s fanbase and keep people engaged.

But that’s not all, AMG isn’t just about business, it’s about community. They’ve built a supportive, collaborative environment where artists can thrive, offering them the resources and guidance they need to hit their goals. This tight-knit, positive vibe makes AMG a magnet for top-tier talent from all over.

As the music world keeps evolving, independent labels like Arkitek Music Group are proving they can hold their own against the majors. With their fresh take on artist development, smart marketing strategies, and a real sense of community, AMG is on track to make a serious impact in the industry.

Arkitek Music Group is the indie label to watch. They’re pushing boundaries, supporting artists, and bringing fresh sounds to the scene.

Stay Connected

https://arkitekmusicgroup.com/
https://www.facebook.com/ArkitekMusicGroup/
https://www.instagram.com/arkitekmg/

Alyx Ransom’s New Single ‘10 Piece’ Lands On Apple Music’s ‘High Maintenance’ Playlist Amongst Hip-Hop’s Most Notable Female Acts

Music

Atlanta rising star Alyx Ransom is starting the year off strong with the release of her latest single ‘10 Piece’ which is produced by Tasha Catour and co-written by A-Lex. Alyx is the newest artist on Clay James’ Playas Club Music Group roster which houses some of the dopest independent acts in the country. As of late, Alyx Ransom’s wordplay, flow, and charisma have landed her some notable sync placements. One of her previous singles ‘Fist Bump’ landed global commercial campaigns with Bose Sound Link Max and Raybans Meta. These sync campaigns were spearheaded by Adrienne Reeves of Versa Music Group. Don’t be surprised if you see both of these commercials during the Super Bowl this weekend. Alyx’s latest accomplishment is her newest single ‘10 Piece’ landing on two Apple Music Editorial Playlists, after music executive Sid Mali discovered her music on Clay James’ Instagram, and sent it to curators at Apple Music. You can now stream Alyx Ransom ‘10 Piece’ on the ‘High Maintenance’ and ‘Base:Line’ playlists. The ‘High Maintenance’ Playlist is known for featuring the most notable female artists in Hip Hop and R&B. Check out Alyx Ransom’s latest releases on all digital streaming platforms distributed by CWE Distro. Follow @AlyxRansom on all social media.

Leeky2x – “Get Yo Walk On”

Music

Get Yo Walk On” by Los Angeles artist Leeky2x is a high-energy, West Coast anthem built for the streets and the dance floor. With its infectious beat and catchy hook, the track is fueling a viral movement on TikTok, inspiring dancers and creators to show off their “walk” moves. Leeky2x blends smooth delivery with that signature L.A. bounce, making this a must-add for DJs and playlist curators looking for the next club and party banger!

Stream on all DSP’s https://empire.ffm.to/getyowalkon

Author Dwayne “Cooli Hi” Jones “Almost Famous”

Interviews, Promo

We all are the sum of our choices. This book details my choices as well as the hand I was dealt to begin with. Since a small child I always had dreams of being famous through the channels of music but as we all know, you have a better chance finding a needle in a haystack than to make it big in the music business! Growing up in Baltimore City is a challenge all by itself and adding a damn near impossible dream to the mix, makes the challenge even greater. This is the story of how a young inner city kid willed his way from the hood to being featured on Sisqo’s (from Dru Hill) platinum selling single (Can I Live- Produced by: Teddy Riley) a two million dollar record deal with RCA and touring all over the world with notable artists such as The Backstreet Boys, Destiny’s Child, Nelly and many more! There’s no road map to superstardom so the path was unpredictable and a lot of times chaotic but the mission was accomplished. Or was it? Loyalty, betrayal, kidnapping & questionable murder mixed with bright lights, money, women, personal relationships, sacrifices, failure & success all are pertinent ingredients in the pot of gumbo I refer to as my life. This is the ugly truth of how I almost became famous.

Dwayne “Cooli Hi” Jones
https://x.com/coolihi
https://linktr.ee/Coolihi
https://authordwaynejones.com
https://www.youtube.com/@coolihidro
https://www.instagram.com/official_coolihi